Digital Marketing Specialist (Food & Fruits Hypermarket) | NADIA | Dubai
Location: Dubai, UAE (On-site)
Employment Type: Full-time
Posted: [Current Date] | 2 days ago
Hiring Company: NADIA
Drive Digital Growth for Dubai’s Leading Food Hypermarket!
NADIA seeks a results-driven Digital Marketing Specialist with deep expertise in food/grocery retail to lead digital strategies for a premier fruits & produce hypermarket. If you’re passionate about fresh food marketing, seasonal campaigns, and converting digital traffic to footfall, this is your opportunity to make an impact!
Key Responsibilities:
- Develop integrated digital strategies for fresh produce/fruit retail
- Manage multi-channel campaigns: SEO/SEM, social media (Instagram/Facebook/TikTok), email marketing, display ads
- Create compelling content: weekly offers, seasonal produce features, recipes, nutrition trends
- Optimize e-commerce platforms for UX and conversions
- Analyze performance via Google Analytics, Meta Insights
- Conduct A/B testing for creatives/landing pages
- Implement CRM/loyalty programs for customer retention
- Monitor competitor activities and food retail trends
Requirements:
- Bachelor’s in Marketing/Business/Communications
- 3+ years digital marketing experience (retail/FMCG preferred)
- Proficiency in:
- Google Ads, Meta Ads Manager
- Email platforms (Mailchimp/Klaviyo)
- CMS (WordPress), Analytics tools (Google Analytics/Hotjar)
- Expertise in SEO/SEM, paid media, retargeting
- Strong copywriting and project management skills
- Understanding of fresh produce consumer behavior
Preferred Qualifications:
- Experience in supermarket/hypermarket environments
- Knowledge of e-commerce/POS integrations
- Influencer collaboration experience (food bloggers/creators)
- Google/HubSpot certifications
- Basic Arabic (advantage)
Why Join?
✅ Shape digital presence for Dubai’s fresh food market leader
✅ Dynamic on-site role in retail innovation hub
✅ Competitive compensation package